articleJournal of Experimental Political ScienceJan 1, 2015BRONZE OA

The Generalizability of Survey Experiments

Northwestern University · Appalachian State University · +4 more institutions

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Abstract

Abstract Survey experiments have become a central methodology across the social sciences. Researchers can combine experiments’ causal power with the generalizability of population-based samples. Yet, due to the expense of population-based samples, much research relies on convenience samples (e.g. students, online opt-in samples). The emergence of affordable, but non-representative online samples has reinvigorated debates about the external validity of experiments. We conduct two studies of how experimental treatment effects obtained from convenience samples compare to effects produced by population samples. In Study 1, we compare effect estimates from four different types of convenience samples and a…

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