Co-creation of tourist experiences: a literature review

This paper reviews the literature concerning co-creation of tourism experiences. It analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from the tourist's perspective, highlighting the importance of active participation and interaction. The aim is to propose a psychology-focused definition of on-site co-creation tourism experience on which to base a conceptual framework relating important constructs. Opportunities for future empirical research in this area are suggested.