articleJournal of Retailing and Consumer ServicesFeb 23, 2016Closed access

Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

AJAna Javornik

London Centre for Nanotechnology · University College London

Indexed incrossref

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637
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FWCI
98.85
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100%
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102
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1

Topics & keywords

Topics
Keywords
  • Augmented reality
  • Phenomenon
  • Computer science
  • Virtual reality
  • Human–computer interaction
  • Multimedia
  • Advertising
  • Business
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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