Entrepreneurial orientation: A review and synthesis of promising research directions

This review article analyzes and synthesizes key research on the topic of entrepreneurial orientation (EO) in a scholarly effort to provide an integrative guide which enables researchers to more readily assimilate influential works on EO and thereby more productively contribute to the ever-evolving EO conversation in the literature. The article reviews and synthesizes promising directions in the EO research domain from a variety of perspectives, including how EO is manifest, how building on the Miller/Covin and Slevin conceptualization facilitates knowledge accumulation, which theories have been suggested as relevant to advancing the EO conversation, EO model building directions including the demand for…