articleSAGE OpenJan 1, 2016GOLD OA

The Demographic and Political Composition of Mechanical Turk Samples

Northwestern University · Stanford University

Indexed incrossrefdoaj

Abstract

One of the most notable recent developments in survey research is the increased usage of online convenience samples drawn from Amazon’s Mechanical Turk (MTurk). While scholars have noted various social and political differences (e.g., age, partisanship) between MTurk and population-based samples, the breadth and depth of these variations remain unclear. We investigate the extent to which MTurk samples differ from population samples, and the underlying nature of these differences. We do so by replicating items from the population-based American National Election Studies (ANES) 2012 Time Series Study in a survey administered to a sample of MTurk respondents. With few exceptions, we not only find that MTurk…

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Authors

3

Topics & keywords

Keywords
  • Sample (material)
  • Population
  • Psychology
  • Politics
  • Web survey
  • Amazon rainforest
  • Social psychology
  • Demography
UN Sustainable Development Goals
  • Decent work and economic growth
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