The Demographic and Political Composition of Mechanical Turk Samples
Northwestern University · Stanford University
Abstract
One of the most notable recent developments in survey research is the increased usage of online convenience samples drawn from Amazon’s Mechanical Turk (MTurk). While scholars have noted various social and political differences (e.g., age, partisanship) between MTurk and population-based samples, the breadth and depth of these variations remain unclear. We investigate the extent to which MTurk samples differ from population samples, and the underlying nature of these differences. We do so by replicating items from the population-based American National Election Studies (ANES) 2012 Time Series Study in a survey administered to a sample of MTurk respondents. With few exceptions, we not only find that MTurk…
Citation impact
- FWCI
- 107.32
- Percentile
- 100%
- References
- 26
Authors
3Topics & keywords
- Sample (material)
- Population
- Psychology
- Politics
- Web survey
- Amazon rainforest
- Social psychology
- Demography
- Decent work and economic growth