Rhetoric and Its Situations

In 'The Rhetorical Situation Lloyd Bitzer argues the objective rhetorical situation dominâtes the rhetorical act. Indeed, so Controlling is he argues, that we should consider it the very ground of rhetorical activity. . . ,1 Bitzer claims flrst the rhetorical situation is empirically determinate, consisting of an objectively recognizable or urgent problem potentially modifiable through persuasive discourse; and a consisting of audience and constraints. exigence and the complex . . . which generate rhetorical discourse, he claims, located in reality, are objective and publicly observable historical facts in the world we experience, are therefore available for scrutiny by an observer or critic who attends to…