articleJournal of Business ResearchMay 8, 2016Closed access

Elements of strategic social media marketing: A holistic framework

RFReto FelixPAPhilipp A. RauschnabelCHChris Hinsch

The University of Texas Rio Grande Valley · University of Michigan–Dearborn · +1 more institution

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834
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FWCI
210.31
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100%
References
63
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3

Topics & keywords

Topics
Keywords
  • Marketing
  • Influencer marketing
  • Conceptualization
  • Marketing research
  • Marketing management
  • Marketing mix
  • Social media
  • Public Sector Marketing
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