articleJournal of the Academy of Marketing ScienceJun 11, 2016Closed access

Customer engagement: the construct, antecedents, and consequences

APAnita PansariVKVikas Kumar

Georgia State University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,669
total citations
FWCI
118.90
Percentile
100%
References
104
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Customer engagement
  • Social connectedness
  • Construct (python library)
  • Marketing
  • Business
  • Customer satisfaction
  • Customer value
  • Customer retention
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