articleJournal of Business ResearchJun 14, 2016Closed access

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

JEJung Eun LeeBWBrandi Watkins

Virginia Tech

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

970
total citations
FWCI
96.75
Percentile
100%
References
46
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Attractiveness
  • Advertising
  • Perception
  • Structural equation modeling
  • Homophily
  • Psychology
  • Business
  • Marketing
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