articleDecision Support SystemsDec 17, 2011Closed access

Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia

AYAlain Yee‐Loong ChongFTFelix T.S. ChanKOKeng‐Boon Ooi

Hong Kong Polytechnic University · Tunku Abdul Rahman University of Management and Technology

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580
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Topics
Keywords
  • Variety (cybernetics)
  • Marketing
  • Mobile commerce
  • Technology acceptance model
  • China
  • Business
  • Empirical research
  • Innovation diffusion
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