articleHarvard business reviewJan 1, 2006Closed access

Connect and Develop : Inside Procter & Gamble's New Model for Innovation

Abstract

Overhaul your approach to innovation, or get out of the race. It's that simple-and that urgent.

Citation impact

766
total citations
FWCI
104.63
Percentile
100%
References
0
Citations per year

Authors

2

Topics & keywords

Keywords
  • Business
  • Industrial organization
  • Marketing
  • Business administration
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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