articleJournal of Cleaner ProductionJun 28, 2016Closed access

Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior

RYRambalak YadavGSGovind Swaroop Pathak

ICFAI Business School · Indian Institute of Technology Dhanbad

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1,413
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98.45
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100%
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86
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2

Topics & keywords

Topics
Keywords
  • Theory of planned behavior
  • Structural equation modeling
  • Purchasing
  • Scope (computer science)
  • Marketing
  • Business
  • Consumer behaviour
  • Psychology
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