The state of online impulse-buying research: A literature analysis
Hong Kong Baptist University · University of Nottingham Ningbo China
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Abstract
No abstract available for this paper.
Citation impact
655
total citations
- FWCI
- 24.88
- Percentile
- 100%
- References
- 79
Citations per year
Authors
3Topics & keywords
Topics
Keywords
- Impulse (physics)
- Stimulus (psychology)
- Conceptual framework
- Computer science
- Data science
- Psychology
- Advertising
- Knowledge management
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