bookJan 1, 2011Closed access

A Concise Guide to Market Research

EMErik MooiMSMarko Sarstedt

Vrije Universiteit Amsterdam · Ludwig-Maximilians-Universität München

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Abstract

No abstract available for this paper.

Citation impact

713
total citations
FWCI
47.44
Percentile
100%
References
1
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Process (computing)
  • Market research
  • Computer science
  • Management science
  • Data science
  • Business
  • Engineering
  • Marketing
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