Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust
University of Sadat City · University of Plymouth · +1 more institution
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579
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Topics
Keywords
- Innovation diffusion
- Technology acceptance model
- Marketing
- Sample (material)
- Religiosity
- Psychology
- Business
- Consumer behaviour
UN Sustainable Development Goals
- Industry, innovation and infrastructure
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