articleComputers in Human BehaviorMar 11, 2016Closed access

Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding

ABAnil Bilgihan

Florida Atlantic University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

539
total citations
FWCI
130.38
Percentile
100%
References
149
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Loyalty
  • Loyalty business model
  • Advertising
  • Marketing
  • Brand loyalty
  • Test (biology)
  • Psychology
  • Business
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