S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
University of Auckland · Norwegian School of Economics · +2 more institutions
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Citation impact
938
total citations
- FWCI
- 73.60
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- 100%
- References
- 215
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3Topics & keywords
Topics
Keywords
- Knowledge management
- Thriving
- Resource (disambiguation)
- Service-dominant logic
- Customer intelligence
- Business
- Interpersonal communication
- Computer science
UN Sustainable Development Goals
- Decent work and economic growth
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