articleJournal of the Academy of Marketing ScienceSep 22, 2016Closed access

The role of data privacy in marketing

KDKelly D. MartinPEPatrick E. Murphy

Colorado State University · University of Notre Dame

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

746
total citations
FWCI
90.44
Percentile
100%
References
111
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Information privacy
  • Privacy by Design
  • Scholarship
  • Internet privacy
  • Focus (optics)
  • Empirical research
  • Business
  • Public relations
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