articleInternational Journal of Information ManagementJan 21, 2016Closed access

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

JLJieun LeeIBIlyoo Barry Hong

Chung-Ang University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

665
total citations
FWCI
106.21
Percentile
100%
References
80
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Persuasion
  • Leverage (statistics)
  • Creativity
  • Psychology
  • Advertising
  • Social media
  • Appeal
  • Online advertising
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