The Gamification User Types Hexad Scale
University of Waterloo · Austrian Institute of Technology
Abstract
Several studies have indicated the need for personalizing gamified systems to users' personalities. However, mapping user personality onto design elements is difficult. Hexad is a gamification user types model that attempts this mapping but lacks a standard procedure to assess user preferences. Therefore, we created a 24-items survey response scale to score users' preferences towards the six different motivations in the Hexad framework. We used internal and test-retest reliability analysis, as well as factor analysis, to validate this new scale. Further analysis revealed significant associations of the Hexad user types with the Big Five personality traits. In addition, a correlation analysis confirmed the…
Citation impact
- FWCI
- 47.54
- Percentile
- 100%
- References
- 43
Authors
6Topics & keywords
- Scale (ratio)
- Preference
- Reliability (semiconductor)
- Big Five personality traits
- Computer science
- Personality
- Psychology
- Mathematics
Funding
- CNConselho Nacional de Desenvolvimento Científico e TecnológicoAward: RGPIN-418622-2012
- UOUniversity of Waterloo
- ÖFÖsterreichische Forschungsförderungsgesellschaft
- NSNatural Sciences and Engineering Research Council of CanadaAward: RGPIN-418622-2012
- SSSocial Sciences and Humanities Research Council of CanadaAwards: 895-2011-1014 IMMERSe, 895-2011-1014, IMMERSe, 895-2011-1014