articleJournal of Retailing and Consumer ServicesOct 17, 2016Closed access

Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity

CHChia‐Lin HsuCCChi-Ya ChangCYChutinart Yansritakul

National Yang Ming Chiao Tung University · Chinese Culture University

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Topics & keywords

Topics
Keywords
  • Theory of planned behavior
  • Purchasing
  • Marketing
  • Structural equation modeling
  • Product (mathematics)
  • Business
  • Norm (philosophy)
  • Control (management)
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