articleComputers in Human BehaviorNov 18, 2016Closed access

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

EDElmira DjafarovaCRChloe Rushworth

Northumbria University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,644
total citations
FWCI
126.19
Percentile
100%
References
52
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Credibility
  • Source credibility
  • Personality psychology
  • Psychology
  • Advertising
  • Social media
  • Identification (biology)
  • Social psychology
UN Sustainable Development Goals
  • Gender equality
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