A social commerce investigation of the role of trust in a social networking site on purchase intentions
University of Tehran · Birkbeck, University of London · +2 more institutions
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Abstract
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Citation impact
623
total citations
- FWCI
- 101.43
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- 100%
- References
- 58
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4Topics & keywords
Topics
Keywords
- Social commerce
- Salient
- Mechanism (biology)
- Social trust
- Social media
- Psychology
- Business
- Internet privacy
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