articleInternational Journal of Research in MarketingNov 18, 2016Closed access

Service-dominant logic 2025

SLStephen L. VargoRFRobert F. Lusch

University of Hawaiʻi at Mānoa · University of Arizona

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Abstract

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1,233
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127.66
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100%
References
177
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Service-dominant logic
  • Rubric
  • Service (business)
  • Heuristic
  • Sustainability
  • Value (mathematics)
  • Ecosystem services
  • Value proposition
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