reviewInternational Journal of Research in MarketingDec 3, 2016Closed access

Digital marketing: A framework, review and research agenda

PKP.K. KannanHAH. Alice Li

University of Maryland, College Park · Indiana University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,570
total citations
FWCI
198.75
Percentile
100%
References
186
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Extant taxon
  • Marketing research
  • Perspective (graphical)
  • Digital marketing
  • Process (computing)
  • Set (abstract data type)
  • Marketing
  • Space (punctuation)
No related works found for this paper.