articleInternational Journal of Information ManagementDec 15, 2016Closed access

A SEM-neural network approach for predicting antecedents of m-commerce acceptance

FLFrancisco Liébana‐CabanillasVMVeljko MarinkovićZKZoran Kalinić

Universidad de Granada · University of Kragujevac

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Keywords
  • Structural equation modeling
  • Personalization
  • Mobile commerce
  • Technology acceptance model
  • Usability
  • Artificial neural network
  • Business
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