Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods

Abstract Partial least squares‐based structural equation modelling (PLS‐SEM) is extensively used in the field of information systems, as well as in many other fields where multivariate statistical methods are used. One of the most fundamental issues in PLS‐SEM is that of minimum sample size estimation. The ‘10‐times rule’ has been a favourite because of its simplicity of application, even though it tends to yield imprecise estimates. We propose two related methods, based on mathematical equations, as alternatives for minimum sample size estimation in PLS‐SEM: the inverse square root method, and the gamma‐exponential method. Based on three Monte Carlo experiments, we demonstrate that both methods are fairly…