Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns
University of Pittsburgh · Boston College
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Abstract
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Citation impact
566
total citations
- FWCI
- 74.38
- Percentile
- 100%
- References
- 88
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Authors
2Topics & keywords
Topics
Keywords
- Business
- Marketing
- Intrusiveness
- Perception
- Loyalty
- Revenue
- Consumer behaviour
- Loyalty program
UN Sustainable Development Goals
- Industry, innovation and infrastructure
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