articleJournal of the Academy of Marketing ScienceDec 15, 2016Closed access

Toward a theory of customer engagement marketing

CMColleen M. HarmelingJWJordan W. MoffettMJMark J. ArnoldBDBrad D. Carlson

Florida State University · Louisiana State University · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

987
total citations
FWCI
168.25
Percentile
100%
References
98
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Marketing
  • Relationship marketing
  • Customer engagement
  • Business
  • Marketing research
  • Typology
  • Marketing management
  • Marketing strategy
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