Social Media and Their Affordances for Organizing: A Review and Agenda for Research

Social media—computer-mediated tools of the Web 2.0 generation that make it possible for anyone to create, circulate, share, and exchange information in a variety of formats and with multiple communities—have become increasingly widespread in today’s organizations. Social media have started to affect multiple organizational phenomena and processes. This article pursues three interrelated goals. First, it provides a theoretical framework, based upon the concept of affordances, to theorize the potential implications of social media use for organizing. Second, it reviews existing scholarship on social media and organizing, highlighting social media diffusion, use, and implications for organizational processes of…