articleIndustrial Marketing ManagementJan 1, 2017HYBRID OA

Servitization and deservitization: Overview, concepts, and definitions

Linköping University · Hanken School of Economics · +4 more institutions

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Abstract

The topic of servitization has generated a considerable body of research and many conferences, as well as industry engagement. Yet, despite the extensive literature associated with this now-mature discipline, there is no broad-based consensus on the core concepts and definitions deployed by servitization scholars, and both terminology and usage often seem ambiguous. This paper examines challenges related to service growth strategies, as well as strategies involving deservitization or a retreat from service offerings. Showing that these strategies have been pursued for more than fifty years, clarification is sought here by framing the corresponding processes and proposing definitions for four core terms:…

Citation impact

534
total citations
FWCI
51.12
Percentile
100%
References
61
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Authors

4

Topics & keywords

Keywords
  • Terminology
  • Framing (construction)
  • Service-dominant logic
  • Service (business)
  • Knowledge management
  • Business
  • Engineering ethics
  • Sociology
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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