Comparing focus groups and individual interviews: findings from a randomized study

Qualitative researchers often have to decide whether to collect data using focus groups or individual interviews. We systematically compare these two methods on their ability to generate two types of information: unique items in a brainstorming task and personally sensitive disclosures. Our study sample consisted of 350 African-American men living in Durham, North Carolina. Participants were randomized into either a focus group arm or individual interview arm, and were asked the same open-ended questions about their health-care seeking behavior. For the item-generating task, we compared data at two levels of analysis – the event and the individual. At the event level, focus groups and individual interviews…

• PO
  Patient-Centered Outcomes Research Institute

  Award: 1IP2PI000395-01