reviewJournal of the Academy of Marketing ScienceApr 10, 2017Closed access

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

JHJohn HullandHBHans BaumgartnerKMKeith Marion Smith

University of Georgia · Pennsylvania State University · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,014
total citations
FWCI
56.81
Percentile
100%
References
94
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Marketing research
  • Marketing
  • Work (physics)
  • Marketing science
  • Best practice
  • Survey research
  • Quantitative marketing research
  • Marketing management
No related works found for this paper.