The privacy paradox – Investigating discrepancies between expressed privacy concerns and actual online behavior – A systematic literature review

Also known as the privacy paradox, recent research on online behavior has revealed discrepancies between user attitude and their actual behavior. More specifically: While users claim to be very concerned about their privacy, they nevertheless undertake very little to protect their personal data. This systematic literature review explores the different theories on the phenomenon known as the privacy paradox.Drawing on a sample of 32 full papers that explore 35 theories in total, we determined that a user's decision-making process as it pertains to the willingness to divulge privacy information is generally driven by two considerations: (1) risk-benefit evaluation and (2) risk assessment deemed be none or…

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  Nederlandse Organisatie voor Wetenschappelijk Onderzoek

  Award: 628.001.011
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  Wetenschappelijk Onderzoek- en Documentatiecentrum