articleSSRN Electronic JournalJan 1, 2026DEGREEN OA

Revamping Your Business Through Digital Transformation

GWGeorge WestermanDBDidier Bonnet

Massachusetts Institute of Technology · International Institute for Management Development

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Abstract

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201
total citations
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Authors

2

Topics & keywords

Topics
Keywords
  • Digital transformation
  • CLARITY
  • SAFER
  • Transformation (genetics)
  • Computer science
  • Business transformation
  • Business
  • Marketing
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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