The International Journal of Design Management and Professional Practice

“Crowdfunding” is an emergent method of financing entrepreneurial projects through relatively small donations from a large and often geographically dispersed group of individual stakeholders, collectively referred to as a “Crowd”. Reward-based crowdfunding specifically incentivizes contribution by offering non-pecuniary rewards in exchange for financial support, usually in the form of product preorders. “Crowdsourcing” refers to the mobilization of members of the general public to voluntarily perform tasks such as problem solving, evaluation, or creative thinking. This paper investigates the convergence of crowdsourcing and reward-based crowdfunding in design-driven projects. The aim of such a convergence is…