reviewTelematics and InformaticsMay 25, 2017GREEN OA

Social media in marketing: A review and analysis of the existing literature

AAAli Abdallah AlalwanNPNripendra P. RanaYKYogesh K. DwivediRARaed Algharabat

Al-Balqa Applied University · Swansea University · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,091
total citations
FWCI
239.86
Percentile
100%
References
175
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Social media
  • Social media marketing
  • Marketing
  • Marketing research
  • Social marketing
  • Digital marketing
  • Public relations
  • Business
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