Reframing Organizations

Terrence E. Deal is the retired Irving R. Melbo Clinical Professor at the University of Southern California’s Rossier School of Education. He now writes and makes wine in San Luis Obispo, California. He is the coauthor of sixteen books, including the best-selling Corporate Cultures (with A. A. Kennedy, 1982) and Managing the Hidden Organization (with W. A. Jenkins, 1994). He lives in San Luis Obispo, California. Reframing Organizations R efra m in g O rg a n za io n s Fourth Edition