articleCorporate Social Responsibility and Environmental ManagementAug 17, 2017Closed access

Green Innovation Strategy and Green Innovation: The Roles of Green Creativity and Green Organizational Identity

WSWenhao SongHYHongyan Yu

Shanghai Maritime University · Sun Yat-sen University

Indexed incrossref

Abstract

Abstract Modern corporations are faced with many environmental challenges and pressures. Managers of firms have realized that green innovation is an important factor in sustainable development and that it can offer a competitive advantage. This study uses organizational identity and organizational creativity theory to create a theoretical framework for understanding green innovation strategy. The results indicated that green innovation strategy positively influences both green organizational identity and green creativity. Positive relationships are found between green organizational identity and green creativity, and green creativity positively affects green innovation. In addition, we find that green…

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764
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Topics & keywords

Topics
Keywords
  • Creativity
  • Green innovation
  • Business
  • Organizational identity
  • Identity (music)
  • Competitive advantage
  • Sustainability
  • Knowledge management
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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