articleJournal of Business ResearchSep 1, 2017Closed access

What is a luxury brand? A new definition and review of the literature

EKEunju KoJPJohn P. CostelloCRCharles R. Taylor

Yonsei University · The Ohio State University · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

585
total citations
FWCI
36.42
Percentile
100%
References
70
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Marketing
  • Consumption (sociology)
  • Brand management
  • Business
  • Conceptual framework
  • Brand equity
  • Key (lock)
  • Order (exchange)
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