articleJournal of Retailing and Consumer ServicesNov 8, 2017GREEN OA

Social media marketing: Comparative effect of advertisement sources

MAMahmud Akhter ShareefBMBhasker MukerjiYKYogesh K. DwivediNPNripendra P. RanaRIRubina Islam

North South University · St. Francis Xavier University · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

566
total citations
FWCI
94.74
Percentile
100%
References
71
Citations per year

Authors

5

Topics & keywords

Topics
Keywords
  • Advertising
  • Credibility
  • Source credibility
  • Product (mathematics)
  • Value (mathematics)
  • Business
  • Perception
  • Marketing
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