articleJournal of Air Transport ManagementNov 8, 2017Closed access

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

ESEun-Ju SeoJPJin-Woo Park

Korea Aerospace University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

639
total citations
FWCI
69.18
Percentile
100%
References
47
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Brand equity
  • Business
  • Marketing
  • Brand awareness
  • Advertising
  • Social media
  • Structural equation modeling
  • Brand management
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