Ten years of research change using Google Trends: From the perspective of big data utilizations and applications

This study seeks to analyze the trends in research studies in the past decade which have utilized Google Trends, a new source of big data, to examine how the scope of research has expanded. Our purpose is to conduct a comprehensive and objective research into how the public use of Big Data from web searches has affected research, and furthermore, to discuss the implications of Google Trends in terms of Big Data utilization and application. To this end, we conducted a network analysis on 657 research papers that used Google Trends. We also identified the important nodes of the networks and reviewed the research directions of representative papers. The study reveals that Google Trends is used to analyze various…