articleTelematics and InformaticsDec 5, 2017Closed access

What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement

National Chung Hsing University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

716
total citations
FWCI
39.64
Percentile
100%
References
47
Citations per year

Authors

2

Topics & keywords

Keywords
  • Entertainment
  • Live streaming
  • Advertising
  • Social media
  • Perception
  • Psychology
  • Social psychology
  • Internet privacy
UN Sustainable Development Goals
  • Gender equality
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