What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement
National Chung Hsing University
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Abstract
No abstract available for this paper.
Citation impact
716
total citations
- FWCI
- 39.64
- Percentile
- 100%
- References
- 47
Citations per year
Authors
2Topics & keywords
Topics
Keywords
- Entertainment
- Live streaming
- Advertising
- Social media
- Perception
- Psychology
- Social psychology
- Internet privacy
UN Sustainable Development Goals
- Gender equality
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