articleTourism ManagementDec 8, 2017GOLD OA

Virtual reality, presence, and attitude change: Empirical evidence from tourism

ITIis TussyadiahDWDan WangTJTimothy JungMCM. Claudia tom Dieck

University of Surrey · Hong Kong Polytechnic University · +1 more institution

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Abstract

The rapid development of virtual reality (VR) technology offers opportunities for a widespread consumption of VR tourism content. It also presents challenges to better understand the effectiveness of VR experience in inducing more favorable attitude toward tourism destinations and shaping visitation intention. Based on two studies, one conducted in Hong Kong with 202 participants and another in the United Kingdom with 724 participants, this research identified several positive consequences of the sense of presence in VR experiences. First, the feeling of being in the virtual environment increases enjoyment of VR experiences. Second, the heightened feeling of being there results in stronger liking and…

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1,191
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4

Topics & keywords

Topics
Keywords
  • Feeling
  • Tourism
  • Virtual reality
  • Psychology
  • Preference
  • Empirical research
  • Empirical evidence
  • Destinations
UN Sustainable Development Goals
  • Decent work and economic growth
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