articleInternational Journal of Information ManagementDec 22, 2017GREEN OA

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

SKShampy KambojBSBijoylaxmi SarmahSGShivam GuptaYKYogesh K. Dwivedi

Amity University · North Eastern Regional Institute of Science and Technology · +2 more institutions

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572
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113.51
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100%
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200
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4

Topics & keywords

Topics
Keywords
  • Social media
  • Brand loyalty
  • Brand community
  • Advertising
  • Brand management
  • Corporate branding
  • Surprise
  • Business
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