Abstract
The paper presents opportunities of digital transformation of business as a changes associated with the application of digital technology in all aspects of business. A research of digital business found that maturing digital businesses are focused on integrating digital technologies, such as social, mobile, analytics/big data and cloud, in the service of transforming how businesses work. The ability to digitally reimagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture able to change and invent the new. Unique to digital transformation is that risk taking is becoming a cultural norm as more digitally advanced companies seek new levels of…
Citation impact
547
total citations
- FWCI
- 44.83
- Percentile
- 100%
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Authors
1Topics & keywords
Topics
Keywords
- Digital transformation
- Big data
- Cloud computing
- Business
- Business model
- Competitive advantage
- Competitor analysis
- Analytics
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