articleTrakia Journal of SciencesJan 1, 2017DIAMOND OA

Digital transformation of business

Sofia University "St. Kliment Ohridski"

Indexed incrossrefdoaj

Abstract

The paper presents opportunities of digital transformation of business as a changes associated with the application of digital technology in all aspects of business. A research of digital business found that maturing digital businesses are focused on integrating digital technologies, such as social, mobile, analytics/big data and cloud, in the service of transforming how businesses work. The ability to digitally reimagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture able to change and invent the new. Unique to digital transformation is that risk taking is becoming a cultural norm as more digitally advanced companies seek new levels of…

Citation impact

547
total citations
FWCI
44.83
Percentile
100%
References
0
Citations per year

Authors

1

Topics & keywords

Keywords
  • Digital transformation
  • Big data
  • Cloud computing
  • Business
  • Business model
  • Competitive advantage
  • Competitor analysis
  • Analytics
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