articleManaging Service QualityOct 1, 2004Closed access

Services Marketing: Integrating Customer Focus Across the Firm

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Abstract

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Citation impact

1,795
total citations
FWCI
52.04
Percentile
100%
References
0
Citations per year

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Focus (optics)
  • Customer advocacy
  • Customer retention
  • Service quality
  • Process management
  • Service (business)
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