The Routledge Handbook of Critical Discourse Studies

There are two ways to set up a discussion of critical discourse analysis and media studies. First, we would privilege something called Critical Discourse Analysis, the capitalized identity embodied in the acronym\n“CDA”.\n This approach has some obvious advantages. It gives an immediate focus and coherence to the discussion. It suggests reflection on a particular research tradition now well-known across the social sciences. The second approach would be wary of an institutionalized CDA identity....