articleJournal of Retailing and Consumer ServicesFeb 2, 2019GREEN OA

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

EIElvira IsmagilovaESEmma SladeNPNripendra P. RanaYKYogesh K. Dwivedi

University of Bradford · University of Bristol · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

470
total citations
FWCI
102.73
Percentile
100%
References
144
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Source credibility
  • Credibility
  • Homophily
  • Trustworthiness
  • Information source (mathematics)
  • Word of mouth
  • Meta-analysis
  • Advertising
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